We’re a brand specifically for athletes. But we don’t believe that you’ve got to be hustling and grinding 24/7 in order to win. We don't believe that you need to "optimize" or "biohack" yourself either.
Instead, we believe that what you do off the field matters just as much as what you do on the field.
We believe that rest, recovery, and relaxation are essential for success.
We believe that it’s okay to use vices and to let loose sometimes. You don’t have to be “on” all the time.
We believe that only you have your own answers.
We want you to be real with yourself.
And because real life, and real training, are hard, we give you products that offer relief when you need it.
That's what makes us #AppaLife.